Alexandre Gama is known widely as one of Brazil’s most successful advertorial entrepreneurs. Neogama, his self-named advertising agency, has averaged a minimum of some one billion Brazilian reals’ worth of advertising over the past decade-plus, making stay among the ranks of the 20 most prominent, promising, successful, and valuable advertising agencies in Brazil. Alexandre Gama never reached such a respectable place in his career by sitting on the proverbial sidelines and only working 40 hours per week; rather, he first went to school to lay a solid foundation for what would become a promising advertising career, sacrificed living in his native country of Brazil to gain eight years’ experience with Ogilvy & Mather, and even took substantial risk in leaving two executive roles at Y&R Brazil just to start his own advertising group.
Here’s how that all went down
Mr. Alexandre Gama took several low-paying jobs once he graduated the Brazilian equivalent of high school in the United States of America. After realizing he would likely gain more utility from life if he were to seek out a quality education, he applied to the Armando Alvarez Penteado Foundation (FAAP) and soon was granted enrollment into the prestigious university.
He majored in Advertising and Communications and graduated in the standard four-year period most college attendees do. In 1982, the year Alexandre Gama earned the degree from the FAAP, he traveled to the United States of America despite knowing little conversational nor proper English to work for what was then known as Standard Ogilvy & Mather. After copywriting for one of the nworld’s most well-recogized, prominent advertisers for eight years, from 1982 to 1990, Alexandre Gama found a position back within his home country at DM9. Following his departure in 1994, he worked for AlmapBBDO and Y&R.