Category: E-Commerce

Bringing Things Together: JD.com

JD.com is a company that has been around for more than twenty years. It has gone from being a brick and mortar franchise to one of the largest websites in the world today. It is a company that is always pushing the boundary forward when it comes to giving customers what they want. Jingdong has believed in helping those at home and in 2016, the company did just that.

In an article with TG Daily entitled “JD . com’s Liu Qiangdong Commits to Inclusive Business”, e-commerce juggernaut JD.com has recently re-committed its operational practices to include total transparency regarding sustainable practices and environmental care

JD launched its “Running Chicken” initiative. The program involves free range chickens. Jingdong bought a chicken farm in order to provide consumers with the freshest products. Chickens that are raised on this farm are totally organic and each one is fitted with a pedometer in order to keep track of each chickens progress. The large field of twenty-seven hectares of land is located in Wuyi County, China. This farm allows the people there to work and earns a living in what is historically one of the poorest counties in China.

JD has helped turn the county around. Over the last few years, the program has become very popular. This is due to the fact that people can make sure that they know where their food is coming from. The company makes sure to keep detailed records of every chicken that is reared on this farm. If people want to know where their chickens are coming from they can easily trace the process with the help of the company. This way people can rest assured that the food they are getting is the freshest that it can be.

Now that this particular program has been so successful JD has taken two new measures along the same lines. The first program is called Swimming Duck and the second is called Flying Pigeon. Both of these programs have the same principle as the Free Range Chicken program does.

This is how JD.com brings things together. It finds a need in provinces around China and does the best it can to fill them. People get to work and other customers get the fresh chicken they hope for. This kind of program is a dream come true for everyone that is involved.

 

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Jingdong And The Value Of Strategic Partnership

Thousands of businesses and companies all over the world form partnerships with other companies that are long-lasting and strategic. Partnerships play an important role when it comes to the success, longevity, and growth of a business. It is significant because it gives a certain business its competitive edge as well as having a win-win situation for both organizations. Working with a business partnership that has been well thought of and complete with its objectives and goals also helps the growth without it being stagnant.

Jingdong or JD.com is popularly known in China as its biggest retailer. Recently, the company JD.com has established a strategic partnership with the BFC or commonly known as the British Fashion Council. The partnership is expected to last for three years and it is inclusive of having the support of designers and handling the events of London Fashion Week Women and Men.

Start Of Something New

JD.com had an existing partnership with GQ Menswear Designer Fund and the Vogue Designer Fashion Fun of the British Fashion Council before it has been named as one of the exclusive and absolute Chinese retailer partners of the London Fashion Week. Get Related Information Here.

Another main feature of their agreement is to build a mutually advantageous global platform for brands worldwide as well as a platform for designers across the globe. Being involved with the fashion industry internationally will introduce new and unique brands that will increase customers and that Chinese brands will be a lot more visible to international brands.

JD.com and its collaboration with a trusted partner will delegate more designers as well as build new collaborations to different fashion brands worldwide and be aware of the cultural aspects within the industry of fashion. A year ago, the company was able to host a show in Shanghai to further introduce them to a wide range of industry influencers, retailers, and media.

The president of the JD Fashion and Lifestyle stated that their partnership with the British Fashion Council has successfully reduced the gap of the whole world to the fashion industry in China. The whole management of JD.com expects that they will continue to rise as their partnership strengthens.

 

Visit their YouTube channel on https://www.youtube.com/channel/UCj1O__aZW_05RdTCL8E3kUA