Last year the thought leadership publication IdeaMensch sat down with executive Glen Wakeman. IdeaMensch is a business-oriented publication that focuses on delivering strategic insights gleaned from interviews with from some of the business world’s most exciting and innovative leaders. IdeaMensch has profiled many fascinating business people who have worked in industries such as beauty, technology and real estate sectors. It is little surprise then that the publication chose to speak with Glen Wakeman who has an extensive and interesting career in his respective industry.
According to IdeaMensch, businessman Glen Wakeman has spent much of his career in Corporate America working for the well-known corporation that is known as GE. Today Glen Wakeman is the Chief Executive Officer of an organization that is known as Nova Four. In his capacity as the Chief Executive Officer of Nova Four, Glen Wakeman offers strategic consulting advice to various businesses. His work at Nova Four also sees Glen partnering with businesses to help them solve one of the most quintessential problems is that new or growing businesses have: finding funding.
Like all of the IdeaMensch interviewees who have spoken with the website Glen submitted himself to a round of questions that uncovered his journey as an entrepreneur and a multi-faceted businessman. The questions revealed his distinctive approach to solving problems within the realm of the business industry. In one answer Glen Wakeman shared an incredibly valuable insight that can serve to benefit anyone regardless of the industry that they might find themselves in. The insight in question involves the concept that is known a value proposition. Glen Wakeman’s advice about the concept of a value proposition is straightforward and very easy to implement like much of the best business advice often is. He noted that he always rigorously evaluates his value propositions. Part of his process of assessing his value proposition is to question whether or not it is worthwhile for the customer and whether or not it is straightforward and easy to understand. Perhaps the most golden part of Glen Wakeman’s advice on value propositions is his assertion that a “solid value proposition ”is the “core” of both a strong business and a strong product.