JD.com is a company that has been around for more than twenty years. It has gone from being a brick and mortar franchise to one of the largest websites in the world today. It is a company that is always pushing the boundary forward when it comes to giving customers what they want. Jingdong has believed in helping those at home and in 2016, the company did just that.
In an article with TG Daily entitled “JD . com’s Liu Qiangdong Commits to Inclusive Business”, e-commerce juggernaut JD.com has recently re-committed its operational practices to include total transparency regarding sustainable practices and environmental care
JD launched its “Running Chicken” initiative. The program involves free range chickens. Jingdong bought a chicken farm in order to provide consumers with the freshest products. Chickens that are raised on this farm are totally organic and each one is fitted with a pedometer in order to keep track of each chickens progress. The large field of twenty-seven hectares of land is located in Wuyi County, China. This farm allows the people there to work and earns a living in what is historically one of the poorest counties in China.
JD has helped turn the county around. Over the last few years, the program has become very popular. This is due to the fact that people can make sure that they know where their food is coming from. The company makes sure to keep detailed records of every chicken that is reared on this farm. If people want to know where their chickens are coming from they can easily trace the process with the help of the company. This way people can rest assured that the food they are getting is the freshest that it can be.
Now that this particular program has been so successful JD has taken two new measures along the same lines. The first program is called Swimming Duck and the second is called Flying Pigeon. Both of these programs have the same principle as the Free Range Chicken program does.
This is how JD.com brings things together. It finds a need in provinces around China and does the best it can to fill them. People get to work and other customers get the fresh chicken they hope for. This kind of program is a dream come true for everyone that is involved.
Follow them on https://twitter.com/jd_corporate