Dan Bethelmy-Rada is the global brand president of MATRIX and BIOLAGE, both a part of L’Oreal’s Professional Products Division. As the youngest DMI General Manager for the company, he has worked hard on the Matrix brand through his creativity, passion and drive to digitalize the Matrix brand. In 1980, the L’Oreal Matrix Brand was founded by husband and wife hairdressing team Arnie and Sydell Miller out of a desire to provide hairdressers with a complex range of products to help them expand their business. Bethelmy-Rada has a degree from Sorbonne, in International Business, and an MBA from the ESSEC Business School, France, which was earned in 2002.
He got his start at the L’Oreal team when he was Senior Vice President in charge of hair and styling. Before that, he had been the Deputy General Manager at Garnier International, also a wing of the L’Oreal Consumer Product Division. The R.A.W. product came up from the thirst for nature-derived products. Bethelmy-Rada reassures consumers that his company derives ingredients from plants and minerals but also from seaweeds, honey, and fungi. All materials are packaged in such a way so as to have a gradual lowering of the environmental impact such packaging has.
Dan Bethelmy-Rada’s number one goal is to not ever sacrifice naturalness. Dan Bethelmy-Rada is pleased to say that his products are made of natural substances such as clay, only because his company sorts out viable sources of the specific kind of clay he needs. As a trilingual, Bethelmy-Rada speaks Spanish, English, and French. L’Oreal believes in sustainability. Bethelmy-Rada was Vice President in charge of hair and styling. Bethelmy-Rada was born in Venezuela and he eventually left to attend the Sorbonne in France. His hobbies are photography and social media. He has contributed massive success to the Matrix brand.