Growing up, Doe Deere was known for her wild imagination and artistic abilities. She was constantly creating art using bright and bold colors. Deere also used her clothing to create art; she wore bright colors, wasn’t afraid to add an accessory or two, and would use as much of her mom’s make-up as she could get away with. As an adult, Doe Deere put her love for bold colors into creating a make-up line, Lime Crime, that is known for its colorful palettes. While, like most businesses, Lime Crime has had its share of difficult times, it has, overtime, become a cult favorite.
Doe Deere is proud that her make-up is referred to as a cult favorite. To her it means that it is unique, something that cannot be found elsewhere within the make-up industry. Additionally, unlike many other brands, Lime Crime is 100% vegan and cruelty free. To Deere, this is a critical for the brand because it represents, in part, her personal beliefs and is one of the main goals of the brand.
During her entrepreneur venture, Deere admits that she hasn’t been perfect and has made her share of mistakes. However, she doesn’t fester about them; instead, she has learned and grew from them. Often times, success can be seen after a difficult time, and this has certainly been the case of Lime Crime.
Lime Crime has seen success for a number of different reasons. First, the formulation of the Lime Crime products is such that they stay put, they don’t budge or smear. Second, each make-up palette that the company produces has the potential to tell a story; all the colors coincide with each other so that they can be worn as an everyday look or used to create a bold look. Third, they spend time to create quality packaging because it is the first impression a person gets of the product. If the packaging is bad, people will assume the same about the product. Fourth, interacting with customers through social media; this allows Doe Deere, along with her team, to get feedback that they are then able to incorporate into their product.
Lime Crime is an internet-based company, which has its pros and cons. One of the best things about an internet-based company is that it allows for immediate feedback from customers. The extensive use of social media helps create a connection between the customer and the brand. However, with those pros come cons. Unfortunately, with an internet-based business, anyone can say anything, and rumors are easily started and spread like wild fire. Doe Deere doesn’t let the negativity affect her, she loves what she does and plans to continue creating quality, bold products that people can use and love.
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