Hear Fashionista Kate Hudson’s Thoughts on Fabletics Joining with Amazon

As an actress, many described Kate Hudson as a true fashionista. She has always known how to throw an outfit together that looked like a top fashion designer’s new style. She takes this incredible fashion sense with her to Fabletics. This fashion player recently joined with Amazon to showcase the company’s newest styles in gorgeous athleisure wear fashions. Kate Hudson has some thoughts on this wise business venture. She believes that change is good in the fashion world. She understands that to be competitive in this field, the business has to be willing to change tactics with the flow of sales and customer desires.

 

Fabletics has a new take on the marketing realm. They employ an outstanding reverse showroom sales tactic that is designed to expose their customer base’s interest in various clothing designs. They are able to access this information with elaborate computer run data systems that compile, sort, store and relay customer based responses. These responses come from an effective Lifestyle Quiz, customer reviews, customer shopping and purchase history and a compilation of how the customers are browsing the Internet. As most information utilized is from real live customers, Kate and the Fabletics team can trust the results. This creative company is able to rotate, pull, add to or redo any inventory grouping. This is a fluid marketing technique that changes as customers change their decisions on athleisure wear selections.

 

Amazon is a source of countless high dollar sales. These sales are enacted at all hours of the day or night. Unlike physical stores, online shopping sites don’t require breaks or sleep. Customer that prefer to shop at night will find these online retail sites open for business. The sheer convenience of shopping when home is driving more people to order clothing they love online. The items purchased are sent directly to the customer’s designated mailing address.

 

Online shopping is the new reality in fashion sales. Even though these transactions are performed online, each business needs to have an impressive customer service plan. Many customers order the wrong size or color. Some just change their minds and want their money refunded. When online shoppers can truly trust the online retailer, they are more apt to become a repeat customer. If a customer has a bad experience with the company, they are very likely never going to shop there again. Fabletics provides old-fashioned customer service with faster response time.

What Fabletics Has Done To Get One Million Active Customers

There is something that every successful brand these days is thinking about. It is the power of online reviews, also known as the power of the crowd. Let’s take a look at a company called Fabletics. It is a major player in the fashion industry. It has over one million active repeat subscribers. It has seen a growth rate of over two hundred percent since it first launched a few years ago. It is now worth over two hundred and fifty million dollars. Fabletics certainly leverages the power of the crowd. In fact, they have over thirty thousand reviews on TrustPilot alone. They are constantly responding to reviews and encouraging engagement.

 

There are many benefits to having positive online reviews. The first is that people will be more likely to buy from you. Studies have shown that people are just as likely to trust online reviews as they are a recommendation from a friend or family member. Reviews are also likely to get existing customers to purchase from you yet a second time. Again, we must go back to Fabletics. They have over one million repeat customers. This is not something to be brushed off to the side or laughed at. Eighty five percent of their revenue comes from repeat customers. Not only that, but seventeen percent of new customers are referrals made by repeat customers.

 

In addition, positive reviews are known to increase organic search engine rankings. A study done by Moz showed that positive reviews made it more likely for a company to appear at the top of local search results, as well as in the three pack of local businesses that Google shows for local searchers. This includes reviews on Trustpilot. This is because Trustpilot is a partner with Google, and helps improve a company’s Google Seller Rating. This influences ads as well. Companies with a Google Seller Rating can see an improved click through rate on their online ads.

 

People are known to search for online reviews a lot. In fact, fifty percent of respondents in a study done by Bright Local said that they search for online reviews on a regular basis. People search for online reviews when purchasing products in a store, too. In fact, most of the time they are not looking for price comparisons, but rather at online reviews.

 

Kate Hudson is a famous actress. You probably already know that she was the star of the popular film Almost Famous. However, she is also a marketing genius who has helped Fabletics see extreme growth. She has been with them from the beginning. She personifies the Fabletics brand, which was why she was asked to join them. She helps shape their strategy and messaging. She has helped them achieve a top rating with the Better Business Bureau.

 

If you are into fashionable clothing, it is a good idea to take the Fabletics lifestyle quiz. This way, you will get matched with the right kinds and styles of clothing that are perfect for you.

Rising Star Fabletics Beats Out Retail Behemoth Using Reverse Showrooming

Fabletics was launched almost three years ago by co-founder Kate Hudson, who has become one of the most notable faces of the new venture. Since then, the company has managed to grow into a 250 million dollar enterprise. It has also become the market leader of the increasingly popular athleisure movement. But how did they manage to beat out establishes fashion brands to become such a massive success?

 

One of the biggest competitors in fashion e-commerce Amazon. The global giant has cornered more than 20 percent of this market. Therefore, any emerging brands must come up with a flawless, targeted plan to successfully go up against the behemoth. Fabletics found the perfect recipe for success by designing a great product, utilizing innovative marketing techniques, and ensuring a pleasant user experience through convenient subscription and purchase.

 

In the past, luxury brands have distinguished themselves through superior product quality and expensive pricing. But, recent changes in customer behavior has made it impossible for brands to flourish based on just these metrics. Instead, customer buying decisions are now influenced more by unique designs, brand recognition, and emotive ad campaigns.

 

Fabletics have incorporated all this into their overall strategy, and have even gone a step further. They have been able to flip the concept of showrooming on its head and effectively apply the reverse showroom technique. This involves the company knowing their target audience better and developing strong relationships with them. In this model, up to 50 percent of the people who visit a Fabletics store are already subscribed, members.

 

And based on reviews by regular users, this strategy is clearly working. A particularly popular review rated Fabletics’ proving quality as higher than anticipated at the company’s price point. Further, the availability of a wide range of unique styles to suit various tastes was also seen as a plus for customers. Another point in the company’s favor was its website, which the reviewer said has a beautiful, fun design and is easy to navigate.

 

Another reviewer famous for searching out the best deals gave Fabletics her seal of approval. She is especially enamored by the low prices on items especially for people subscribed for VIP membership. Overall, she named Fabletics a great bargain considering the quality of merchandise a buyer can expect to get.

 

In the end, it is no wonder that Fabletics was able to be successful in such a short time. They have been able to offer unique designs at an affordable price. As they continue to beat out their competition, Fabletics is sure to establish themselves as an enduring global powerhouse in no time.