What Fabletics Has Done To Get One Million Active Customers

There is something that every successful brand these days is thinking about. It is the power of online reviews, also known as the power of the crowd. Let’s take a look at a company called Fabletics. It is a major player in the fashion industry. It has over one million active repeat subscribers. It has seen a growth rate of over two hundred percent since it first launched a few years ago. It is now worth over two hundred and fifty million dollars. Fabletics certainly leverages the power of the crowd. In fact, they have over thirty thousand reviews on TrustPilot alone. They are constantly responding to reviews and encouraging engagement.

 

There are many benefits to having positive online reviews. The first is that people will be more likely to buy from you. Studies have shown that people are just as likely to trust online reviews as they are a recommendation from a friend or family member. Reviews are also likely to get existing customers to purchase from you yet a second time. Again, we must go back to Fabletics. They have over one million repeat customers. This is not something to be brushed off to the side or laughed at. Eighty five percent of their revenue comes from repeat customers. Not only that, but seventeen percent of new customers are referrals made by repeat customers.

 

In addition, positive reviews are known to increase organic search engine rankings. A study done by Moz showed that positive reviews made it more likely for a company to appear at the top of local search results, as well as in the three pack of local businesses that Google shows for local searchers. This includes reviews on Trustpilot. This is because Trustpilot is a partner with Google, and helps improve a company’s Google Seller Rating. This influences ads as well. Companies with a Google Seller Rating can see an improved click through rate on their online ads.

 

People are known to search for online reviews a lot. In fact, fifty percent of respondents in a study done by Bright Local said that they search for online reviews on a regular basis. People search for online reviews when purchasing products in a store, too. In fact, most of the time they are not looking for price comparisons, but rather at online reviews.

 

Kate Hudson is a famous actress. You probably already know that she was the star of the popular film Almost Famous. However, she is also a marketing genius who has helped Fabletics see extreme growth. She has been with them from the beginning. She personifies the Fabletics brand, which was why she was asked to join them. She helps shape their strategy and messaging. She has helped them achieve a top rating with the Better Business Bureau.

 

If you are into fashionable clothing, it is a good idea to take the Fabletics lifestyle quiz. This way, you will get matched with the right kinds and styles of clothing that are perfect for you.

Rising Star Fabletics Beats Out Retail Behemoth Using Reverse Showrooming

Fabletics was launched almost three years ago by co-founder Kate Hudson, who has become one of the most notable faces of the new venture. Since then, the company has managed to grow into a 250 million dollar enterprise. It has also become the market leader of the increasingly popular athleisure movement. But how did they manage to beat out establishes fashion brands to become such a massive success?

 

One of the biggest competitors in fashion e-commerce Amazon. The global giant has cornered more than 20 percent of this market. Therefore, any emerging brands must come up with a flawless, targeted plan to successfully go up against the behemoth. Fabletics found the perfect recipe for success by designing a great product, utilizing innovative marketing techniques, and ensuring a pleasant user experience through convenient subscription and purchase.

 

In the past, luxury brands have distinguished themselves through superior product quality and expensive pricing. But, recent changes in customer behavior has made it impossible for brands to flourish based on just these metrics. Instead, customer buying decisions are now influenced more by unique designs, brand recognition, and emotive ad campaigns.

 

Fabletics have incorporated all this into their overall strategy, and have even gone a step further. They have been able to flip the concept of showrooming on its head and effectively apply the reverse showroom technique. This involves the company knowing their target audience better and developing strong relationships with them. In this model, up to 50 percent of the people who visit a Fabletics store are already subscribed, members.

 

And based on reviews by regular users, this strategy is clearly working. A particularly popular review rated Fabletics’ proving quality as higher than anticipated at the company’s price point. Further, the availability of a wide range of unique styles to suit various tastes was also seen as a plus for customers. Another point in the company’s favor was its website, which the reviewer said has a beautiful, fun design and is easy to navigate.

 

Another reviewer famous for searching out the best deals gave Fabletics her seal of approval. She is especially enamored by the low prices on items especially for people subscribed for VIP membership. Overall, she named Fabletics a great bargain considering the quality of merchandise a buyer can expect to get.

 

In the end, it is no wonder that Fabletics was able to be successful in such a short time. They have been able to offer unique designs at an affordable price. As they continue to beat out their competition, Fabletics is sure to establish themselves as an enduring global powerhouse in no time.