As an actress, many described Kate Hudson as a true fashionista. She has always known how to throw an outfit together that looked like a top fashion designer’s new style. She takes this incredible fashion sense with her to Fabletics. This fashion player recently joined with Amazon to showcase the company’s newest styles in gorgeous athleisure wear fashions. Kate Hudson has some thoughts on this wise business venture. She believes that change is good in the fashion world. She understands that to be competitive in this field, the business has to be willing to change tactics with the flow of sales and customer desires.
Fabletics has a new take on the marketing realm. They employ an outstanding reverse showroom sales tactic that is designed to expose their customer base’s interest in various clothing designs. They are able to access this information with elaborate computer run data systems that compile, sort, store and relay customer based responses. These responses come from an effective Lifestyle Quiz, customer reviews, customer shopping and purchase history and a compilation of how the customers are browsing the Internet. As most information utilized is from real live customers, Kate and the Fabletics team can trust the results. This creative company is able to rotate, pull, add to or redo any inventory grouping. This is a fluid marketing technique that changes as customers change their decisions on athleisure wear selections.
Amazon is a source of countless high dollar sales. These sales are enacted at all hours of the day or night. Unlike physical stores, online shopping sites don’t require breaks or sleep. Customer that prefer to shop at night will find these online retail sites open for business. The sheer convenience of shopping when home is driving more people to order clothing they love online. The items purchased are sent directly to the customer’s designated mailing address.
Online shopping is the new reality in fashion sales. Even though these transactions are performed online, each business needs to have an impressive customer service plan. Many customers order the wrong size or color. Some just change their minds and want their money refunded. When online shoppers can truly trust the online retailer, they are more apt to become a repeat customer. If a customer has a bad experience with the company, they are very likely never going to shop there again. Fabletics provides old-fashioned customer service with faster response time.