Hear Fashionista Kate Hudson’s Thoughts on Fabletics Joining with Amazon

As an actress, many described Kate Hudson as a true fashionista. She has always known how to throw an outfit together that looked like a top fashion designer’s new style. She takes this incredible fashion sense with her to Fabletics. This fashion player recently joined with Amazon to showcase the company’s newest styles in gorgeous athleisure wear fashions. Kate Hudson has some thoughts on this wise business venture. She believes that change is good in the fashion world. She understands that to be competitive in this field, the business has to be willing to change tactics with the flow of sales and customer desires.


Fabletics has a new take on the marketing realm. They employ an outstanding reverse showroom sales tactic that is designed to expose their customer base’s interest in various clothing designs. They are able to access this information with elaborate computer run data systems that compile, sort, store and relay customer based responses. These responses come from an effective Lifestyle Quiz, customer reviews, customer shopping and purchase history and a compilation of how the customers are browsing the Internet. As most information utilized is from real live customers, Kate and the Fabletics team can trust the results. This creative company is able to rotate, pull, add to or redo any inventory grouping. This is a fluid marketing technique that changes as customers change their decisions on athleisure wear selections.


Amazon is a source of countless high dollar sales. These sales are enacted at all hours of the day or night. Unlike physical stores, online shopping sites don’t require breaks or sleep. Customer that prefer to shop at night will find these online retail sites open for business. The sheer convenience of shopping when home is driving more people to order clothing they love online. The items purchased are sent directly to the customer’s designated mailing address.


Online shopping is the new reality in fashion sales. Even though these transactions are performed online, each business needs to have an impressive customer service plan. Many customers order the wrong size or color. Some just change their minds and want their money refunded. When online shoppers can truly trust the online retailer, they are more apt to become a repeat customer. If a customer has a bad experience with the company, they are very likely never going to shop there again. Fabletics provides old-fashioned customer service with faster response time.

Devos’ Educational Power Plays

Betsy Devos, the current administration’s education secretary, is a proponent of school choice. Though the idea of equal funding for private and public schools may not seem controversial, an in-depth look at the issue reveals conflicts between church and state and between the rich and the poor.


School choice advocates believe that all parents, regardless of income, have the right to choose a school that best suits their children’s needs and their own ideological preferences. In accordance with this belief, Devos and others advocate for publicly funded private charter schools. Parents can also opt for vouchers to cover the costs of private tuition at either secular or religious schools. Critics see these policies as a means to reduce funding for public schools and to potentially eliminate secular and equal education for all.


While this fight continues to play out in states, including Devos’ home state of Michigan where she flexed her wealth and political power to block legislation that challenged charter school autonomy, Devos is leading the charge for charters and vouchers at the national level.


On the national stage, Devos is navigating conflicting ideologies. A recent example can be seen in her reaction to the removal of transgender protections in public schools. Under the Obama administration, transgender students were granted the option to use the bathroom of the gender to which they identify. Under the current administration, the ruling was rescinded. Devos’ was not in support of rescinding the rule, however, once the decision was made she stood by the president.


Critics perceived her actions as an unwillingness to stand up for her convictions. Those who know Devos politically saw her actions as savvy. Devos may have limited experience in education administration, but she has been the Republican party chair of Michigan and has engaged in school reform policy since her undergraduate years at Calvin College in Western Michigan. Her understanding of political power plays is a strength that often goes unacknowledged. American Federation of Teachers president Randi Weingarten met with Devos soon after the transgender ruling. She told the New York Times the secretary “comes across as personable, plain-spoken, but she is dangerous.”


Michigan-based Republican strategist Greg McNeilly told the Times that her decision to reach out to the left-leaning American Federation of Teachers and the National Education Association underscores her political savvy. McNeilly called it “a smart move,” adding that Devos “knows how to play power politics.” Learn more: http://www.hollandsentinel.com/news/20170127/letter-in-support-of-betsy-devos-for-secretary-of-education